The Yoga Place Blog

Raising Global Consciousness

The Story Of Bottled Water

The History of bottled water is a case study that demonstrates many points about being human. This 8 minute animated stick person video from Anne Leonard, who came to fame with a similar video called The Story of Stuff, tells a story about how a major industry developed around a product that is essentially free.

In the USA over a third of bottled water is essentially bottled tap water. In the majority of blind taste tests that compare tap water with bottled water, tap water comes out top. In similar comparisons that measure cleanliness tap water again wins out over bottled water.

So why do we buy bottled water when we can get it free from the tap? Anne suggests that companies have used fear and disinformation. I suggest that evolutionary "status needs" also play a role. And then there is also portability - people like to take water with them when they exercise.

I have been approached by many companies to stock bottled water here but I have refused on the grounds of the pollution created by the plastic bottles.

Enjoy the video

Study suggests that multivitamins may raise breast cancer risk - Solution: eat a healthy and varied diet

Study suggests that multivitamins may raise breast cancer risk

NEW YORK (Reuters Health) - Many people take multivitamins in the hopes of thwarting disease, but a new study finds that older women who use multivitamins may be more likely than non-users to develop breast cancer.

In the U.S., for example, it's estimated that half of adults routinely use a dietary supplement, often a multivitamin. And studies show that one of the primary motivations is the belief that supplements will protect them from chronic diseases.

In a decade-long study of more than 35,000 Swedish women who were between the ages of 49 and 83 and cancer-free at the outset, researchers found that women who reported multivitamin use at the study's start were 19 percent more likely than non-users to develop breast cancer. That was with factors like age, family history of breast cancer, weight, fruit and vegetable intake, and exercise, smoking and drinking habits taken into account.

Until more is known, a woman's best bet is to get her vitamins and minerals from a well-balanced diet rather than pills, advised lead researcher Dr. Susanna C. Larsson, of the Karolinska Institute in Stockholm.

"If you eat a healthy and varied diet," she said, "there is no need to use multivitamins."